Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation

Pinned on August 26, 2013 at 5:19 pm by Patricia Parker

Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation

Forrester Research has predicted that in 2016, $77 billion will be spent on interactive marketing. This equals the amount that is spent on television advertising today, so it is increasingly important to know how to effectively use digital marketing.

Understanding Digital Marketing looks at the world of digital marketing: how it got started, how it got to where it is today and where the thought leaders in the industry believe it is headed in the future. This compelling new edition demonstrates in a practical and comprehensive way, how to harness the power of digital media and use it to achieve the utmost success in business.

The authors deal with every key topic in detail, including:
– search marketing
– social media
– mobile marketing
– affiliate marketing
– e-mail marketing
– customer engagement

This book will help readers to:
– choose online marketing channels to get their products and services to market
– understand the origins of digital marketing and the trends that are shaping its future
– achieve the competitive edge to keep them ahead

Including new case studies that reflect the changed marketplace, Understanding Digital Marketing provides readers with the tools to utilize the power of the internet to take their businesses wherever they want them to go.


Edward E. Rigdon says:

Sound basis for a direct /digital marketing course There is nice coverage and good up-to-date information about digital marketing today. He book also includes links to more information, It is not a textbook, of course, but it is not full of embarrassing rah-rah and it does not read like some professor-type just did a little reading and churned out 400 pages of regurgitation. U.S. buyers may be turned off by its UK focus and examples, but don’t be dismayed. The quality and meatiness of the writing carry the book. You will certainly supplement with something else, depending on your emphasis, but this is a nice sold work that can provide a core for your course.

Annette "Smiles" says:

Great read for your creative team I gave each member of the creative team this book during our strategy planning for the next 5 years and it got the team thinking much farther than they could have imagined. A great tool.

Anonymous says:

I enjoyed reading this book but it was not amazing – I think it’s worth a read but it will not blow your mind.

Write a comment