Internet Marketing

Pinned on September 2, 2013 at 7:46 am by Amanda Marin

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Internet Marketing

Siegel offers a comprehensive textbook–complemented by extensive online support–for the fastest growing section of the curriculum across the country. Complete integration of print and web components allows the accompanying site to act as an extension of the text. Interactive cases, project-based activities, and new content is regularly updated by the author.


Comments

Anonymous says:

This is great book with lots of good information.Its has all the basics and in depth web marketing analysis. Some of the websites that are recommened were outdated (2006) but all others were really solid paths to learning how consumers think and use the Internet as a tool for buying almost everything. Buy this book you won’t regret it… an excellet author……the college student!

Anonymous says:

While this text provides a basic overview of terms and functionality of the internet and search engines, it does very little to actually explain what makes a good internet marketing campaign and why some internet companies fail while others flourish.Perhaps the biggest problem with this text comes from the end of chapter exercises. The 15 chapter review questions do a good job of re-enforcing the terms learned in the chapter, but the other activities, such as the Take Action! section focus more on filling time and space than actually expanding the skills and knowledge of the reader.The first chapter has the user preparing a list of features of a piece of Google server hardware and then writing a sales letter that you would fax to universities trying to sell the hardware.The second chapter’s activities has the reader exploring the T-Mobile website preparing a bulleted list of facts about the company, searching for marketing jobs at T-Mobile, and then prioritizing the list of facts according to how relevant they would be for discussion in a job interview with T-Mobile.I’m not entirely sure what these activities have to do with the topic of Internet Marketing. As previous reviews have pointed out, even the generally positive case studies of many internet companies are somewhat irrelevant, as some of those companies are already out of business.


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